(CRICOS Code 088192D)
The Bachelor of Business courses allows students to choose two specialisations from management, marketing and accounting which should increase their employability potential. The Bachelor of Business program provides you with essential knowledge, skills and application in these areas opening up opportunities for personal development as well as broadening your career options.
Students have the opportunity of membership pathways to the Marketing Institute of Australia and the Australian Institute of Management, ensuring that they receive recognition of their skills and knowledge within their chosen profession. Students should consult the relevant membership body about membership pathways.
To successfully complete the Bachelor of Business in business management/ marketing/ accounting students will demonstrate the ability to:
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Study Mode Face to face |
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Duration Full-time, 3 years |
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Location Ground, 123 Lonsdale Street, Melbourne, VIC. 3000 |
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Course Requirements 8 core units (1st year) PLUS 6 Management specialisation units OR 6 Marketing specialisation units OR 6 Accounting specialisation units PLUS Internship (equivalent to 2 units) PLUS 8 elective units |
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Course Structure Students enrolled in the Bachelor of Business course have to complete a total of 24 units, of which 8 units are core and 6 units as specialisation units in respective areas plus an internship program (equivalent to 2 units). They are also required to complete another 8 elective units. Marketing specialisation students are to choose elective units from either Accounting and/or Management specialisation units. Management specialisation students are to choose elective units from either Accounting and/or Marketing specialisation units. Accounting specialisation students are to choose elective units from either Marketing and/or Management specialisation units. Elective unit availability is subject to minimum enrolment numbers. |
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Entry Requirements English Entry Requirements Domestic School Leavers: n/a International Students: IELTS (Academic Module): Overall score of 6.0 (no band score less than 5.5) or equivalent Academic Entry Requirements Domestic School Leavers: Successful completion on of Year 12 in Australia or equivalent International Students: Successful completion of Year 12 in Australia or equivalent. An approved University Foundation program or formal Australian Certificate IV may also be taken to satisfy this entry requirement. Students must be minimum eighteen years of age prior to commencing a course at the Institute. |
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Career Outcomes
Accounting Specialisation Management Specialisation Marketing Specialisation |
Business Information Systems examines the role of information technology in contemporary business organisations. Students will investigate the ways in which information systems, through E-Business and E-Commerce, contribute to organisational innovation, competitiveness, and efficiency. Web-driven networked computing, social media and other information systems applications and enhancements will be considered and analysed in the context of ethical, practical, legal and security issues related to the use and storage of data in contemporary organisations.
Marketing Principles exposes students to foundation concepts, theories and principles in marketing, and allows students to critically assess their relevance in today’s marketplace. Students will research a company’s customer-driven strategy and marketing mix. Other topics examined include advertising, public relations, direct marketing and digital marketing.
Accounting for Decision Making considers the performance of a business using accounting information. Attention will be given to the analysis of business reports and financial statements and how they can be used to make better decisions by business managers. Analysis and interpretation procedures to evaluate financial statements of companies will be used to provide greater understanding.
Economic Principles covers contemporary developments and applications of macroeconomic concepts and fundamental microeconomic issues related to supply and demand. An examination of how economic models can be applied to address the basic problem of scarcity facing contemporary societies will be studied. Topics will also include the financial system, inflation as well as issues relating to globalisation and international trade.
Business Law provides an introduction to the underlying concepts and principles of the Australian legal system. Emphasis is placed on providing students with a working knowledge of commercial law by analysing case scenarios and applying legal principles to inform possible legal outcomes. The arguing of ethical issues arising out of business situations will be encouraged.
Business Statistics provides students with an introduction to assessing business and economic data in graphical and numerical statistical form using a broad range of statistical techniques and methods. It covers the core concepts which underpin statistical analysis allowing students to interpret the results of independent statistical analysis to make informed decisions. Topics covered include estimation and hypothesis testing using knowledge of probability theory and probability distributions and evaluating business forecasts using regression and time series data.
An analysis of the principles and theories of management and how they relate to the contemporary workplace will be undertaken in Management Principles. Management challenges linked to motivating and rewarding people, and the importance of effective communication skills will be examined. Of particular relevance are the benefits associated with effective team management and the inter-relationship to achieving organisational goals.
Ethics, Sustainability & Social Responsibility is a core unit in all Bachelor of Business courses. The concepts of corporate governance, social responsibility, environmental sustainability and the ethics of business will be examined in the context of emerging issues in the global business world. Important ethical issues examining alternative approaches to addressing the issues will also be considered.
Human Resource Management investigates the major functions, systems and processes used across a range of organisations. Students will examine the theories and practices that underpin strategies that relate to employee selection, job design, employee appraisal and reward systems. In particular students will critically evaluate the challenges of industrial relations, managing diversity and international human resource management.
International Management considers the global world of business focusing on entry strategies, organizational structures, managing political risk, government relations, and alliances. International management has particular relevance in today’s world and will be examined through political, legal, technological and environmental contexts.
Project Management introduces students to the nature of projects by an examination of project scope and nature. Project managers perform an important function in the modern business world and consequently require a certain skill set. Students will examine the methods associated with project management including defining projects, estimating project time, costing, resourcing and evaluating the success of projects.
Strategic Management focuses on the opportunities for gaining competitive advantage in global markets through the application of various contextual based strategies. Students will apply the various tools used for strategy analysis and critique corporate business strategy and evaluate implementation processes. An examination of the emerging areas of corporate governance and network strategy will be considered.
Innovation and Entrepreneurship introduces students to the process of entrepreneurial success through a consideration of the concepts of innovation, entrepreneurship and appraisal of the theory and practice of resource acquisition and utilisation. It is imperative that managers have an understanding of the concepts of innovation and entrepreneurship and the skills and competencies to apply knowledge effectively.
Organisational Behaviour encourages the examination of a range of theories about the behaviour of people in organisations as individuals, in teams, as part of groups and cultures. Students will develop skills and strategies to solve organisational problems arising from the complexity and variety of modern entities using a range of appropriate theories.
The Internship unit aims to improve students’ communication, interpersonal, and teamwork skills through a combination of academic work and work-based activities. The unit will require students to work in an off-campus business venue to discuss, negotiate, plan, collect information, analyse, synthesise and apply discipline-based knowledge to carry out required activities with the objective of developing a feasible solution to the issues. Learning activities under the Internship unit will be designed in such way that require students to integrate and appropriately apply previous knowledge and training to make and justify decisions in a work-based context. The unit will also require students to reflect upon their own actions/ inactions and decisions related to those work-based activities to critically appraise themselves.
The Internship program is conducted by a professional placement agency in consultation with relevant industry experts. *Specialisation units availability is subject to minimum number of students.
Marketing Research examines the application of particular research concepts and techniques such as information gathering skills, survey design, analysis of results and report compilation that will to inform the marketing decision-making process. Specific areas include digital research using secondary data measurement, design sampling, statistical analysis and interpretation of statistical reports.
Internet Marketing provides students with the opportunity to acquire a deep understanding of how new interactive technologies can be utilised to enable interactive communication via the Internet and e-commerce to facilitate improved exchange relationships between suppliers and buyers. Consequently, students need to gain a working knowledge of how to plan, design and evaluate commercial web-sites from a strategic marketing perspective.
Integrated Marketing Communications examines the function of marketing communication within the context of the organisational marketing function and provides a framework for examining, analysing and evaluating various aspects of the marketing communications process and the relevant tools most commonly used in business.
International Marketing considers the motivation for international marketing in different environmental contexts. It will develop student’s ability to evaluate international markets in the context of relationships, networks, pricing, promotion, distribution, and the marketing of services and projects. Students will be encouraged to evaluate trends in the provision of products and services in different countries by comparing and contrasting approaches.
Strategic Marketing is examined within the overall context of business strategy. Business demands that strategic approaches consider future marketing requirements. Students will investigate areas such as competitor, market analysis, alternative value propositions and the building of new business opportunities. The development of evaluative skills and the ability to report on developed strategies are key learning aspects.
Consumer Behaviour considers the cognitive and behavioural aspects of consumer buying and associated influential factors affecting purchasing processes. Further, the characteristics of individuals, groups and organisations and their influence on purchasing and consumer behaviour will also be investigated. Through engagement with a range of theories and frameworks associated with consumer behaviour students will develop the ability to address complex marketing problems.
The Internship unit aims to improve students’ communication, interpersonal, and teamwork skills through a combination of academic work and work-based activities. The unit will require students to work in an off-campus business venue to discuss, negotiate, plan, collect information, analyse, synthesise and apply discipline-based knowledge to carry out required activities with the objective of developing a feasible solution to the issues. Learning activities under the Internship unit will be designed in such way that require students to integrate and appropriately apply previous knowledge and training to make and justify decisions in a work-based context. The unit will also require students to reflect upon their own actions/ inactions and decisions related to those work-based activities to critically appraise themselves.
The Internship program is conducted by a professional placement agency in consultation with relevant industry experts. *Specialisation units availability is subject to minimum number of students.
Financial Accounting considers the relationship between practice and theory of accounting and examines the role played by the International Financial Reporting Standards (IFRS) and the Conceptual Framework. Contemporary issues including the regulatory environment for financial reporting in Australia, measurement theory, current Australian and international developments and specific reporting requirements are discussed.
Corporate Finance provides students with a fundamental understanding of the principles and concepts of corporate finance especially the role of the finance and treasury functions in organisations. The focus is on students developing an understanding of the fiscal and institutional environment and the essential mathematical skills needed for financial decision making.
Management Accounting provides explanation of how accounting information is used to guide management decision-making. Students will examine the budgeting process and understand the role of differing costing and processing systems such as activity-based costing. Evaluative tools such as the balanced scorecard and strategic profit analysis for evaluating the performance of an organisation are also considered.
Corporate Accounting gives students practical knowledge of the regulation of financial reporting in Australia and provides a grounding in the requirements of key accounting standards. Students will apply accounting regulation and standards to process transactions for the preparation of consolidated financial reports and explain how consolidated reports can be used to make economic decisions.
Corporations Law analyses the regulatory framework in which companies operate including the different types of companies including the way in which corporations are formed, rules regulating internal relationships within corporations, relationships with outsiders, the duties of directors and other officers, fundraising and the termination of corporations, with a focus on liquidation. The investigative powers of ASIC in relation to companies will also considered.
Accounting Principles studies the recording of transactions in various business structures and the function of financial statements. The ability to explain accounting transactions and treatments including demonstrating an understanding of the principles of double entry bookkeeping is expected. The implementation and operation of a computer-based accounting package to prepare financial statements provides students with necessary practical skills and the capacity to interpret the financial statements.
The Internship unit aims to improve students’ communication, interpersonal, and teamwork skills through a combination of academic work and work-based activities. The unit will require students to work in an off-campus business venue to discuss, negotiate, plan, collect information, analyse, synthesise and apply discipline-based knowledge to carry out required activities with the objective of developing a feasible solution to the issues. Learning activities under the Internship unit will be designed in such way that require students to integrate and appropriately apply previous knowledge and training to make and justify decisions in a work-based context. The unit will also require students to reflect upon their own actions/ inactions and decisions related to those work-based activities to critically appraise themselves.
The Internship program is conducted by a professional placement agency in consultation with relevant industry experts. *Specialisation units availability is subject to minimum number of students.
The table below indicates the expected student workload per week for this unit.
| No. timetabled hours per week (1) | No. personal study hours per week (2) | Total workload hours per week (3) |
| 2 hours’ Lecture plus 1 hour Tutorial – Total 3 hours face-to-face per week | 6 hours | 9 hours |
Total time spent per week at lectures, tutorials, clinical and other placements, etc.
(2) Total time students are expected to spend per week in studying, completing assignments, etc.
(3) Sum of (1) and (2) equals workload hours.
For those students requiring additional English language support, a minimum of 2 additional hours per week should be allocated.
For those students studying this unit by block delivery all hours shown above should be doubled.
On completion of the Bachelor of Business students will be eligible to commence studies at post-graduate level. Students may wish to apply for entry into Graduate Diploma or Masters Degree studies at Universities or other higher education providers in Australia or overseas. Alternatively, our graduates may wish to apply the skills and knowledge they learned at Ozford by entering the workforce.
For example the unit, Marketing Principles (MKT1100) has the following assessment:
The assessment requirements are detailed in the each “Subject Outline” in Moodle.
