Bachelor of Business (Accounting)

Business Information Systems examines the role of information technology in contemporary business organisations. Students will investigate the ways in which information systems, through E-Business and E-Commerce, contribute to organisational innovation, competitiveness, and efficiency. Web-driven networked computing, social media and other information systems applications and enhancements will be considered and analysed in the context of ethical, practical, legal and security issues related to the use and storage of data in contemporary organisations.

Marketing Principles exposes students to foundation concepts, theories and principles in marketing, and allows students to critically assess their relevance in today’s marketplace. Students will research a company’s customer-driven strategy and marketing mix. Other topics examined include advertising, public relations, direct marketing and digital marketing.

Accounting for Decision Making considers the performance of a business using accounting information. Attention will be given to the analysis of business reports and financial statements and how they can be used to make better decisions by business managers. Analysis and interpretation procedures to evaluate financial statements of companies will be used to provide greater understanding.

Economic Principles covers contemporary developments and applications of macroeconomic concepts and fundamental microeconomic issues related to supply and demand. An examination of how economic models can be applied to address the basic problem of scarcity facing contemporary societies will be studied. Topics will also include the financial system, inflation as well as issues relating to globalisation and international trade.

Business Law provides an introduction to the underlying concepts and principles of the Australian legal system. Emphasis is placed on providing students with a working knowledge of commercial law by analysing case scenarios and applying legal principles to inform possible legal outcomes. The arguing of ethical issues arising out of business situations will be encouraged.

Business Statistics provides students with an introduction to assessing business and economic data in graphical and numerical statistical form using a broad range of statistical techniques and methods. It covers the core concepts which underpin statistical analysis allowing students to interpret the results of independent statistical analysis to make informed decisions. Topics covered include estimation and hypothesis testing using knowledge of probability theory and probability distributions and evaluating business forecasts using regression and time series data.

An analysis of the principles and theories of management and how they relate to the contemporary workplace will be undertaken in Management Principles. Management challenges linked to motivating and rewarding people, and the importance of effective communication skills will be examined. Of particular relevance are the benefits associated with effective team management and the inter-relationship to achieving organisational goals.

Ethics, Sustainability & Social Responsibility is a core unit in all Bachelor of Business courses. The concepts of corporate governance, social responsibility, environmental sustainability and the ethics of business will be examined in the context of emerging issues in the global business world. Important ethical issues examining alternative approaches to addressing the issues will also be considered.

Accounting Information Systems evaluates the effect of information technology on the nature and development of accounting and provides students with practical skills related to the implementation and operation of computer-based accounting packages for a range of entities. Students will be encouraged to contrast the effect of information technology on accounting information systems especially information control concepts.

Accounting Theory analyses current developments in accounting theory and practice. Students examine why particular accounting procedures and policies are adopted and the theories that explain why standard setters and management make particular accounting choices. Specific areas covered include corporate governance, fair value accounting, sustainability and environmental accounting.

Marketing Research examines the application of particular research concepts and techniques such as information gathering skills, survey design, analysis of results and report compilation that will to inform the marketing decision-making process. Specific areas include digital research using secondary data measurement, design sampling, statistical analysis and interpretation of statistical reports.

Internet Marketing provides students with the opportunity to acquire a deep understanding of how new interactive technologies can be utilised to enable interactive communication via the Internet and e-commerce to facilitate improved exchange relationships between suppliers and buyers. Consequently, students need to gain a working knowledge of how to plan, design and evaluate commercial web-sites from a strategic marketing perspective.

Brand Management will study the management of brands, including brand evolution and demise, brand equity, brand positioning and co-branding. Brands are highly visible and are key assets for companies. Students will have the capabilities to evaluate, design and make recommendations for branding programs across a diverse range of large and small organisations.

Integrated Marketing Communications examines the function of marketing communication within the context of the organisational marketing function and provides a framework for examining, analysing and evaluating various aspects of the marketing communications process and the relevant tools most commonly used in business.

International Marketing considers the motivation for international marketing in different environmental contexts. It will develop student’s ability to evaluate international markets in the context of relationships, networks, pricing, promotion, distribution, and the marketing of services and projects. Students will be encouraged to evaluate trends in the provision of products and services in different countries by comparing and contrasting approaches.

Services Marketing focuses on the increased consumer demand for services in areas such as telecommunications, finance, accounting, hospitality, car rental, air travel, health care and other professional services. Students will explore models and frameworks of services strategies including service product and delivery, pricing and revenue management, managing employees for effective services delivery, measuring customer satisfaction and service quality, complaint handling and service recovery.

Consumer Behaviour considers the cognitive and behavioural aspects of consumer buying and associated influential factors affecting purchasing processes. Further, the characteristics of individuals, groups and organisations and their influence on purchasing and consumer behaviour will also be investigated. Through engagement with a range of theories and frameworks associated with consumer behaviour students will develop the ability to address complex marketing problems.

Human Resource Management investigates the major functions, systems and processes used across a range of organisations. Students will examine the theories and practices that underpin strategies that relate to employee selection, job design, employee appraisal and reward systems. In particular students will critically evaluate the challenges of industrial relations, managing diversity and international human resource management.

Operations Management aims to empower students by providing a thorough understanding of principles and techniques to enable the application of knowledge and the analysis of operational problems. An integrated approach to the management of operations considers supply chain imperatives across manufacturing and service industries and related supply channels, design standards and controls applicable to various operational processes.

Quality Management introduces students to the history, leading theories, functions and processes, and encourages critical reflection on management practice in particular contexts such as organisational culture, ethics, corporate and social responsibilities. The four components of quality management: planning, control, assurance and improvement will be examined and a critical appraisal of the importance of a strong customer focus in organisations to achieve domestic and global competitiveness.

International Management considers the global world of business focusing on entry strategies, organizational structures, managing political risk, government relations, and alliances. International management has particular relevance in today’s world and will be examined through political, legal, technological and environmental contexts.

Project Management introduces students to the nature of projects by an examination of project scope and nature. Project managers perform an important function in the modern business world and consequently require a certain skill set. Students will examine the methods associated with project management including defining projects, estimating project time, costing, resourcing and evaluating the success of projects.

Strategic Management focuses on the opportunities for gaining competitive advantage in global markets through the application of various contextual based strategies. Students will apply the various tools used for strategy analysis and critique corporate business strategy and evaluate implementation processes. An examination of the emerging areas of corporate governance and network strategy will be considered.

Innovation and Entrepreneurship introduces students to the process of entrepreneurial success through a consideration of the concepts of innovation, entrepreneurship and appraisal of the theory and practice of resource acquisition and utilisation. It is imperative that managers have an understanding of the concepts of innovation and entrepreneurship and the skills and competencies to apply knowledge effectively.

Organisational Behaviour encourages the examination of a range of theories about the behaviour of people in organisations as individuals, in teams, as part of groups and cultures. Students will develop skills and strategies to solve organisational problems arising from the complexity and variety of modern entities using a range of appropriate theories.
*Elective units availability is subject to minimum number of students.

Corporations Law analyses the regulatory framework in which companies operate including the different types of companies including the way in which corporations are formed, rules regulating internal relationships within corporations, relationships with outsiders, the duties of directors and other officers, fundraising and the termination of corporations, with a focus on liquidation. The investigative powers of ASIC in relation to companies will also considered.

Financial Accounting considers the relationship between practice and theory of accounting and examines the role played by the International Financial Reporting Standards (IFRS) and the Conceptual Framework. Contemporary issues including the regulatory environment for financial reporting in Australia, measurement theory, current Australian and international developments and specific reporting requirements are discussed.

Management Accounting provides explanation of how accounting information is used to guide management decision-making. Students will examine the budgeting process and understand the role of differing costing and processing systems such as activity-based costing. Evaluative tools such as the balanced scorecard and strategic profit analysis for evaluating the performance of an organisation are also considered.

Corporate Finance provides students with a fundamental understanding of the principles and concepts of corporate finance especially the role of the finance and treasury functions in organisations. The focus is on students developing an understanding of the fiscal and institutional environment and the essential mathematical skills needed for financial decision making.

Auditing & Assurance provides an introduction to the underlying concepts and objectives of auditing and the reporting functions of the auditor. The concepts of audit planning, audit evidence, sampling, internal controls and testing of controls will be considered along with the theoretical and practical aspects of auditing including ethics and legal liability.

Taxation Law seeks to provide an understanding and knowledge of the principles and practice of income tax law in Australia. It is designed to acquaint students with the fundamentals of Australia’s principal revenue raising legislation – the Income Tax Assessment Acts, 1936, 1997 (as amended) The primary focus will be the interaction of legal principles and administrative rules that determine a taxable amount.

Corporate Accounting gives students practical knowledge of the regulation of financial reporting in Australia and provides a grounding in the requirements of key accounting standards. Students will apply accounting regulation and standards to process transactions for the preparation of consolidated financial reports and explain how consolidated reports can be used to make economic decisions.

Accounting Principles studies the recording of transactions in various business structures and the function of financial statements. The ability to explain accounting transactions and treatments including demonstrating an understanding of the principles of double entry bookkeeping is expected. The implementation and operation of a computer-based accounting package to prepare financial statements provides students with necessary practical skills and the capacity to interpret the financial statements.

The Internship unit aims to improve students’ communication, interpersonal, and teamwork skills through a combination of academic work and work-based activities. The unit will require students to work in an off-campus business venue to discuss, negotiate, plan, collect information, analyse, synthesise and apply discipline-based knowledge to carry out required activities with the objective of developing a feasible solution to the issues. Learning activities under the Internship unit will be designed in such way that require students to integrate and appropriately apply previous knowledge and training to make and justify decisions in a work-based context. The unit will also require students to reflect upon their own actions/ inactions and decisions related to those work-based activities to critically appraise themselves. The Internship program is conducted by a professional placement agency in consultation with relevant industry experts.